Скачать или смотреть Dishin' Dirt on the Sales Power of Geographic Farming.

What the heck is Geographic Farming and how can it make you a lot of money?

Janine Sasso, a successful real estate agent and author, joins me to discuss this very effective sales strategy for every real estate agent. Janine emphasizes the importance of being a hyper local agent, focusing on geographic farming, and building relationships through direct mail and events. She also discusses the challenges agents face today, including distractions from technology and the need for genuine human connections. Janine provides insights on how to effectively target neighborhoods, budget for marketing, and integrate traditional methods with modern technology to achieve success in real estate sales.

Takeaways

Janine Sasso emphasizes the importance of being a hyper local agent.
Geographic farming is a proven strategy for real estate success.
Building relationships is key to gaining trust in real estate.
Direct mail marketing remains effective, even in a digital age.
Agents should focus on their local market knowledge.
The importance of follow-up in sales cannot be overstated.
Targeting specific neighborhoods can yield better results.
Using technology can enhance traditional marketing methods.
Millennials are responding positively to direct mail campaigns.
Budgeting for marketing should include both lead generation and follow-up efforts.

Chapters

00:00 Introduction to Sales Strategies
02:57 The Hyper Local Agent Concept
06:02 Challenges in Real Estate Sales
08:32 Understanding Geographic Farming
11:28 Defining Geographic Farming in Real Estate
14:32 Targeting and Budgeting for Geographic Farming
17:38 Effective Marketing Strategies for Agents
20:27 Building Relationships Through Direct Mail
23:16 Leveraging Technology in Real Estate Marketing
26:10 The Importance of Follow-Up in Sales
29:04 Conclusion and Resources for Agents