Rinaldo Brutoco, founding president of the World Business Academy and founder and CEO of H2 Clipper, Inc., joins the podcast to talk with host Conor Gaughan about consumer, merchant banks, and his instrumental role in the rise of pay TV, or subscription television.
🎙Rinaldo Brutoco of World Business Academy on Consumer Law, Merchant Banks, and the Impact of Pay TV, Consensus in Conversation Season 3, Episode 41
How can business solve humanity’s most significant challenges? Why is business the best vehicle to solve them? For the last 35 years, Rinaldo Brutoco has devoted himself to asking – and answering – these crucial questions. The founding president of nonprofit think (and do!) tank the World Business Academy (WBA) and founder and CEO of green hydrogen transportation firm H2 Clipper (H2C), Rinaldo is a trailblazer in both the theory and practice of sustainable business solutions.
Rinaldo graduated from Santa Clara University with degrees in economics and philosophy and later received a J.D. from UCLA School of Law in 1971. His career has had many remarkable turns – pioneer in consumer law, Inc. 500 CEO, author, lecturer, and co-founder of the world’s first paid cable TV company. Behind all these turns was an unshakeable conviction that business could – must – be a force for good, driving Rinaldo to found the WBA in 1987 to explore the role of business in addressing serious moral, environmental, and social issues around the world. The think tank has since been responsible for initiatives like the Optimist Daily newsletter, Safe Energy Project, Global Citizen’s Club, and the New Business Paradigms podcast.
As of 2011, Rinaldo has been practicing what he has preached with the launch of H2C, a firm pioneering a low cost, effective, end-to-end transport and distribution system for green hydrogen. Its revolutionary approach tackles the biggest obstacle to the widespread adoption of hydrogen while also producing a scalable, carbon-free alternative to fossil fuels that’s powered by Rinaldo’s patented generative AI manufacturing technology.
Hear Rinaldo talk about his unique path to clean energy visionary, the importance of teaching entrepreneurship as a noble profession, and why paid cable was a source of good for the world.
Episode Highlights:
00:00 Rinaldo Brutoco on the rise of pay TV
00:49 Conor Gaughan introduces Rinaldo, WBA, and H2 Clipper
04:38 Entrepreneurial interests, UCLA law, Nader's Raiders
17:09 Businesses for good, meditation, third party perspectives
25:16 Launching paid cable, having a vision, pitching investors
34:55 Modern entertainment, generative A.I, merchant banking
46:53 Creating impact, shareholder motivation, finding inspiration
51:50 Where to learn more and end credits
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If you liked this episode, listen next to • Ben Bressler of Natural Habitat Adventures...
Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.
Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.
Have a question for Conor or Rinaldo? Or a great idea for our next guest? Leave us a comment!
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