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advanced customization of review requests in fera: a detailed tutorial

fera.ai is a fantastic platform for collecting and displaying customer reviews, boosting social proof and driving conversions on your website. while fera offers robust built-in functionality, often you'll need to go beyond the defaults to tailor your review requests and their display to seamlessly integrate with your brand and workflow. this tutorial dives deep into advanced customization techniques for review requests within fera, covering everything from dynamic content and conditional logic to triggering requests via custom events using code examples.

*key areas we'll cover:*

1. *understanding fera's review request workflow:* the foundation of customization lies in grasping how fera orchestrates the review request process.
2. *customizing email templates with liquid templating:* leveraging liquid to personalize email content based on order data, customer attributes, and more.
3. *conditional logic and dynamic content:* tailoring content based on specific conditions, like product category, customer loyalty level, or purchase value.
4. *custom request triggers via javascript api:* moving beyond automatic triggers and initiating review requests based on custom events, e.g., post-support interaction or recurring subscription completion.
5. *integrating with third-party platforms via webhooks:* triggering actions in other systems (e.g., crm, marketing automation) upon successful review collection.
6. *best practices for effective review request customization:* strategies for maximizing response rates and ensuring a positive customer experience.
7. *troubleshooting and debugging:* common issues and how to resolve them.

*1. understanding fera's review request workflow:*

before jumping into customization, let's break down the typical review request flow in fera:

*order data integration:* fera needs access to your order data. this usually involves:
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Advanced Customization
Review Requests
Fera Help Center
Customization Options
User Feedback
Customer Reviews
Product Customization
Review Management
E-commerce Solutions
Customer Engagement
User Experience
Feedback Collection
Custom Review Templates
Integration Solutions
Review Analytics