PepsiCo Bring Happiness Home 2016: The Monkey King Family

Welcome to my latest directorial effort for PepsiCo’s 2016 Chinese New Year campaign, “Bring Happiness Home: The Monkey King Family”. It is an honour to helm this film that is planted at the confluence of three cultural icons: the protagonist of “Journey to the West”, the family who has portrayed him for four generations, and a global brand like Pepsi Cola. I would like to extend my deepest gratitude to Danielle Jin, CMO of PepsiCo beverages, and her brand team, my business partner Alex Xie and our intrepid Team PepsiCo at CIVILIZATION Shanghai, scriptwriter Miya Wang, and producer extraordinaire Didi Xu.

2016 is the Year of the Monkey. So there will no doubt be a bevy of marketing campaigns showcasing the Monkey King or “Journey to the West”. How can PepsiCo’s “Bring Happiness Home” celebrate the Monkey King, this mythological simian symbol of irreverence and fun (personality traits rarely found in the heroes of traditional Chinese literature), in a very PepsiCo manner? Believe it or not, it was easy. Because the core values of Pepsi Cola, youth and irreverence, are the very qualities the Monkey King naturally embodies. I hope you enjoy the film.

Brand: Pepsi Cola

Product: Chinese New Year "Bring Happiness Home" Limited Edition Commemorative Pepsi Can

Client: Danielle Jin / Shine Wei / Lia Pan / Yumiko Wang

Agency: CIVILIZATION Shanghai

Creative Director: Alex Xie / Stephen Zou / Miya Wang

Writer: Miya Wang

Art Director: Stephen Zou

Agency Producer: Guo-Jun Yu

Client Management: Grace Dong / Abby Yu

Production Company: NUTS Film

Film Director: Andrew Lok

Assistant Film Director: Ling-Song Yu

Cinematographer: Ke-Nan Qi

Post Production: NUTS Film

Editor: Didi Xu / Yin-Jian Lu / Shao-Hua Huang

Producer: Didi Xu

Colorist: Ying-Jie Zhang

Music & Sound Design: Allen Zhang