MI Podcast Ep 64 - Branding Building 2024 | Nikhil Kumar | Vinita Khadka (Marketer & Fiction Author)

Episode 64 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Vinita Khadka's Socials:

LinkedIn -   / vinita-khadka-987a6a1b2  
Instagram -   / lastminute_quotes  

Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ

Timestamps:

0:00 - Introduction
20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?
25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy?
32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach?
38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so?
45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies?
54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges?
01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade?
01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values?
01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives!
01:28:36 - Conclusion

#marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast