Скачать или смотреть Fireside Chat - AI PCs, Consumer Trends, and Evolving Media Strategies

Join us for an exciting conversation with Shivani Chopra, HP India consumer PC marketing head, Abhishek Seth, Head of Media, Greater India HP and Ajay, Head of Ad Sales, Amazon India. We're going to be talking about what is AI PC, and how PC consumer behavior is evolving and the emerging media strategies in this landscape.

00:35 - What is an AI PC, and who is the target consumer for it?
03:25 - How is the media strategy evolving around AI PCs?
06:25 - How is HP approaching programmatic advertising?
08:10 - How does HP’s communication and media strategy in India compare to its global approach?
09:50 - What is the role of retail media and video ads in today's market?
13:33 - What is the impact of retail media, and how can the overall impact be measured?