Скачать или смотреть What Is the Semiotic Tradition in Communication Theory and Why Does It Matter?

What exactly is the Semiotic Tradition in communication theory, and why is it considered one of the most influential frameworks for understanding how humans create meaning?
In this video, we break down the core ideas of the semiotic tradition—signs, symbols, meaning-making, language, and interpretation—in a simple and engaging way.

You will learn:
✔ What semiotics means and how it shapes communication
✔ Key thinkers like Charles Peirce, Ferdinand de Saussure, and Roland Barthes
✔ How signs and symbols influence perception
✔ Everyday examples of semiotic processes in media, advertising, culture, and human interaction
✔ Why understanding semiotics is essential for students of communication, philosophy, linguistics, and media studies

Whether you're preparing for exams, studying communication theory, or simply curious about how meaning is created, this video will give you a clear and accessible introduction to the Semiotic Tradition.

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