INFINITI Q50 2016 FULL REVIEW - CAR AND DRIVING

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Ask most car buyers what Infiniti is and you'll mainly get quizzical looks and a shrug of the shoulders. Only a minority will know it as Nissan's luxury sub-brand. In effect, Infiniti is to Nissan what Lexus is to Toyota and what Acura is to Honda in the US. So why the need for these somewhat contrived brand-building exercises? Well, it's to set the cars in question apart. And in Infiniti's case, to distance its products from small cheap Nissan models. After all, this company is aiming to go head to head with BMW, so it needs all the perceived image points it can get.
Infiniti's been established in the UK since 2008 and hasn't made that much of a splash. This Q50 though, merits serious consideration, in the BMW 3 Series sector, especially in its latest guise where it gets a classier look and feel and even more sophistcated technology. And it isn't long since the brand added in a next-generation Direct Adaptive Steering system, clever Dynamic Digital Suspension and a potent 3.0-litre twin-turbo 400bhp petrol V6 into the line-up too. Infiniti is pulling out all the stops. But will buyers respond?