B2B Marketing & GDPR part four: Examples in practice

Let’s take some common examples, from researching prospect contacts through to executing campaigns. What are the considerations for applying ‘consent’ or ‘legitimate interests’ as the basis for processing data in these cases?

We interviewed Duncan Smith, founder of iCompli Limited, on the eve of the 25th May 2018 GDPR milestone. The resulting four videos cover some key questions we’re hearing as marketing teams come to grips with the impact of their organisations’ GDPR policies:

Part one: a good place to start if you’re wondering why your organisation has chosen the ‘consent’ or ‘legitimate interests’ route (or a blend of the two) for processing data under GDPR

Part two: why and how to consider using ‘legitimate interests’ as a legal basis for processing data

Part three: challenges you may face if ‘consent’ is the only route available to you for processing data