'Forbesgate' and the trouble with MFA - with Nick Manning

Host Ella Sagar is joined by reporter Jack Benjamin and columnist and ex-media agency founder Nick Manning to discuss hot topics in the media industry from the past week.


The trio examine the 'Forbesgate' scandal (https://the-media-leader.com/fools-go...) and the trouble (https://the-media-leader.com/row-over...) marketers and publishers are having over efforts to tamp down on adspend being wasted on Made-For-Advertising sites.


They also chat about March's box office figures, News Group Newspapers' latest financial results, and how publishers and influencers are experimenting with SMS to engage with audiences.


Highlights:


00:26: The row over defining what a "Made-For-Advertising" website is.


09:52: What the Forbes-MFA scandal means for the state of the digital advertising market.


23:05: Looking ahead to the Future of Brands and Future of Audio & Entertainment events.


25:30: Quick hits: March box office; Vevo's shoppable TV formats; Havas Media Network UK's "Avengers"; publishers using WhatsApp; News Group Newspapers' mixed financial results


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