How to Stand Out from AI-Generated Content with Thought Leadership: Chima Mmeje

Hear from Chima Mmeje, expert content strategist at Moz, as she tackles the topic of how to stand out from AI-generated content using thought leadership tactics.

Chima covers:
—Why you should care about thought leadership in 2024 and beyond
—5 strategies to become a thought leader with content marketing
—Why your AI content sucks (and what to do about it)
—How to use AI content to build thought leadership

Top 4 takeaways from Chima’s talk:
—Invest in thought leadership as an alternative to cold messaging. People will come to you.
—There is no thought leadership without meaningful relationships.
—AI content sucks when you rely on GPT for expertise instead of your own.
—Share your unique frameworks—or processes—that you use to solve problems and build strategy.


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