Скачать или смотреть Top salespeople do not sell their product

A great lesson for B2B salespeople - don't sell your product - sell the outcome for your buyer.

For more on this subject watch @Mohanbir Sawhney here:    • Sell the Outcome, Not the Product   and @Andrew Tate here:    • Andrew Tate SELL THE NEED, NOT THE PRODUCT...  
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I'm sure you've heard the old adage "Sell the outcome, not your product".

Do you agree? Well, in this B2B sales video I share a story about when I learnt that lesson big time.

I was selling a computer and application software yet the customer CEO committed to the oreder before he ever know that.

I promise you it will be a valuable lesson for you to learn too, if you haven't already.
Either way I hope you enjoy the story.

If you want to read more stories like this read the new sales novel 'The Wentworth Prospect
buy it at: http://mybook.to/TheWentworthProspect