Скачать или смотреть This Is the Power of Brand Recall

When you think "French fry," does an image of a red and yellow box pop into your head? That is the power of Brand Recall. This video explains why McDonald's doesn't waste time describing the quality of its potatoes or oil, but instead focuses entirely on making its fries instantly recognizable and unforgettable.

We explore why relevance, interestingness, and consistency are the only three levers you need to manipulate to achieve a level of recognition that makes your competitors (like Burger King and Wendy's) completely irrelevant.

What You Will Learn in This Analysis
Why product features (like oil quality or recipes) are completely irrelevant to consumer choice.
Why the only thing McDonald's cares about is the customer's ability to recall and recognize their French fries instantly.
How the "I'm loving it" experience is built on knowing exactly what the product will look, smell, and taste like every single time.
Why Burger King and Wendy's have zero brand recall on their fries, making them forgotten.
The three principles (relevance, interestingness, consistency) that small businesses can also use to gain this same level of recognition.
This Is the Power of Brand Recall.

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