Скачать или смотреть Viraj Bahl Reveals How Veeba Indianised The Global Taste At The D2C Summit | By Inc42

Speaking at The D2C Summit, Veeba Founder Viraj Bahl reveals how their American-style sauces are infused with an unexpected Indian ingredient. This unique approach bridges global flavors with local preferences bringing one common taste for the whole country and still managing to win the game.

Wondering what’s the secret that makes their sauces stand out? Watch the full discussion on our YouTube channel to find out.

The D2C Summit By Inc42- Presented by Broadway. Co-presented by Simpl & Emiza. Powered by Venture Catalysts, Zippee India, Mobavaenue & Pay10, In association with Peak XV Partners, Rukam Capital, and Nitro Commerce.

#Veeba #TheD2CSummit2024 #D2CBrands #indianstartups

About Veeba:
Founded in 2013, Veeba is a leading player in India's condiments and sauces market, offering a diverse range of products including sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. With a strong nationwide presence across 700+ cities, Veeba caters to both consumers and fast food giants like Burger King and Domino’s. Known for its commitment to quality and innovation, the brand's products are available across General Trade, Modern Trade, and Ecommerce.

As Veeba continues to expand its reach and product offerings, it remains dedicated to becoming India’s most loved food company, bringing fresh, authentic flavors to every Indian household.