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Beyond the Campaign: Why Church Marketing Fails Without Effective Assimilation | Missional Marketing Podcast #169

In this thought-provoking episode of the Missional Marketing Podcast, Bart Blair and Jason Hamrock tackle a critical truth many churches overlook: even the best marketing campaigns fail without effective assimilation strategies. Learn why getting people through the door is only half the battle and how to create systems that turn first-time visitors into engaged disciples.

🎯 WHAT YOU'LL LEARN:
• Why marketing without follow-up systems wastes church resources • How to create clear "next steps" for visitors without overwhelming them • The power of targeted communication over general announcements • Practical ways to segment your church database for effective outreach • Why personal stories outperform generic ministry requests every time • How to measure whether your discipleship pathway is actually working

⏱️ EPISODE HIGHLIGHTS:
[00:48] The fundamental problem with most church marketing [03:15] Two essential components of effective visitor engagement [07:22] A real church's strategy to measure discipleship growth [11:16] Creating personas for growing disciples in your church [14:30] Why "communicating everything to everyone" fails [17:45] Using church management systems for targeted outreach [21:03] The power of personal invitation vs. platform announcements

💬 QUOTABLE MOMENTS:
"If your church does not have an effective in-person engagement or assimilation strategy, pretty much any marketing campaign that you're going to do is ineffective. It's going to be a waste of money."
"We want to create a roadmap for people. Most people don't need to know every pit stop along the way. They just need to know what's next."
"One of the mistakes that churches often make is that they communicate everything to everyone all the time. If I'm new in the church, it can be very confusing because you're sending me mixed messages on what my next step might be."
"You can give everybody the ingredients, but you can't cause them to cook. If it doesn't get down to their heart, that's on them. But sometimes we make it so fuzzy, they don't even know."
"The best churches we work with have done the hard work of creating an avatar or persona for who in their community they're trying to reach. If you've never created the persona for what a growing disciple looks like, it's a really great exercise."

🔍 PRACTICAL TAKEAWAYS:
Ask these critical questions as a church team: What prevents visitors from returning? What could we do better to encourage returns?
Define clear, simple discipleship practices that anyone can understand
Create targeted communications based on where people are in their spiritual journey
Replace generic platform announcements with personal stories and invitations
Use your church management system to identify people for specific ministries

This episode continues our conversation from Episode 168 on effective marketing campaigns, diving deeper into what happens AFTER visitors respond to your marketing. If you're frustrated with "revolving door" church growth or wondering why your outreach efforts aren't producing lasting results, this episode provides the missing link.

ABOUT THE HOSTS: Bart Blair (Brand Director) and Jason Hamrock (CEO) of Missional Marketing bring decades of combined experience helping churches develop effective digital strategies and discipleship pathways.

RESOURCES MENTIONED:
• Church management systems for member tracking
• Segmented communication strategies
• Discipleship pathway development

CONNECT WITH MISSIONAL MARKETING:
Website: https://missionalmarketing.com
Email: [email protected]

#ChurchGrowth #ChurchMarketing #DigitalStrategy #ChurchAssimilation #DiscipleshipPathway #ChurchCommunication #ChurchLeadership #MissionalMarketing #VisitorRetention #ChurchEngagement

Need help developing effective assimilation strategies for your church? Visit https://missionalmarketing.com to schedule a conversation with our experienced team.