General Tire Partner Series - Dryland Events

Looking for reliable tyres that can handle the toughest terrains? Discover why Dryland Events trusts General Tire as their brand of choice! With the General Grabber AT3 and X3, they tackle the harshest environments across Southern Africa, from the rugged Karoo to the challenging trails of Lesotho.


At General Tire, we are proud to partner with Dryland Events, one of the largest sports event management companies in South Africa. Since 2005, Dryland has specialized in mountain biking and trail running, organizing over ten world-class events in remote locations that demand robust performance and reliability from their vehicles.
Dryland’s managing director, Henco Rademeyer, emphasizes the importance of dependable tyres for their safety-critical roles, stating, “The areas our vehicles traverse are often only accessible by foot, mountain bike, or off-road motorbike.” With this in mind, they made the decision to equip all their Toyota 4x4 vehicles with the General Grabber AT3 for all-terrain needs and the Grabber X3 for more demanding applications.
The Grabber AT3, an award-winning tyre, strikes the perfect balance between on-road comfort and off-road capability, making it ideal for the diverse environments Dryland encounters. With its TRACGEN, DURAGEN, and COMFORT BALANCE technologies, the AT3 provides exceptional traction, durability, and smooth handling.
For the most challenging conditions, the Grabber X3 offers uncompromising mud-terrain performance, ensuring that Dryland’s vehicles can navigate rocky and loose terrain with ease. As operations director Bernard le Roux notes, “The puncture resistance on these tyres is phenomenal,” proving that General Tire is the go-to choice for those who venture off the beaten path.
Join us in celebrating our partnership with Dryland Events, where adventure meets reliability, and discover how General Tire can elevate your outdoor experiences!