Скачать или смотреть Artisans see global markets after NEHHDC all-in-one training

For first-time jewellery makers like Tinat Atifa Masood and Jahanabi Baruah, a recently concluded workshop here was not merely a skilling session it was a gateway to viable creative enterprise.

With ESG-aligned investments surging and the global fashion industry turning toward traceable, ethically sourced design, the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) has launched Northeast India’s first structured business incubation program for sustainable jewellery making. It aims to convert traditional artisans into circular economy entrepreneurs equipped for premium markets.

"This is a livelihood option for us," said Jahanabi, speaking to Business NorthEast (BNE) during the final product showcase in Guwahati. "Leftover materials getting refurbished and beautified into such unique things is indeed an innovative economy. With this, we can take Assamese traditional arts, motifs, and handicrafts to the global stage."

Masood, who transitioned from a writing career into handcrafted design, echoed the sentiment. “When we showcase our Okhomiya identity through jewellery, there's no competition,” she told BNE. “These pieces are not just accessories—they are cultural statements. NEHHDC has given us a platform to monetise our roots.”

Backed by the Ministry of MSME, the incubation program marks a strategic shift in Northeast India’s approach to artisan development placing equal emphasis on design infrastructure, sustainable sourcing, and commercial readiness. Held from June 23 to July 4 in Guwahati, the program is housed under NEHHDC’s newly launched Livelihood Incubation Centre for Jewellery and Handicrafts, which supports micro-enterprise creation in high-value creative industries.

#NEHHDC #SustainableJewellery #ArtisanEconomy #CircularEconomy #Assam #Handicrafts #WomenEntrepreneurs #CreativeEconomy #BusinessIncubation #esginvesting
.
Visit our official website to read the conversation further: https://www.business-northeast.com/
.
Stay tuned for the latest business and market updates from Northeast India and around the world.
.
Click here to subscribe to our channel: / @businessnortheast4663
.
Follow us on Facebook: / @businessssnortheast
.
Instagram: / businessnortheast

Twitter: https://x.com/BusinessNorthe1