sure they liked the pic, but do they know the lore?

In today's media climate, going viral isn’t the milestone it used to be. With so much viral content flooding our feeds, a double tap doesn’t guarantee a deeper connection. It’s the lore—the hidden stories, Easter eggs, and layers behind your content—that truly build lasting, authentic relationships with your audience. In this video, I dive into why it's crucial to create depth and meaning in your posts and how you can turn casual viewers into engaged followers who really know your brand.

Links mentioned:

(My Book) Resonate: For Anyone Who Wants To Build An Audience https://www.amazon.com/Resonate-Anyon...
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