In this episode of Icons of Influence, we explore Snoop Dogg’s journey from rap legend to powerhouse entrepreneur. Beyond the stage and studio, Snoop has built a portfolio spanning cannabis ventures, media, sports, consumer goods, and youth empowerment.
We chronicle:
• How he co-founded Casa Verde Capital to shape the cannabis industry from within.
• His ventures into branded products like Leafs By Snoop, media platforms that control narrative, and strategic investments.
• His recently confirmed co-ownership stake in Swansea City AFC, combining culture, fandom, and global reach.
• The roots and reach of his Snoop Youth Football League, nurturing talent, community, and leadership.
• Core principles: authenticity, owning equity, shaping culture, and long-game legacy.
This episode is for anyone looking to understand how creative influence can evolve into institutional power. Whether you're an artist, entrepreneur, or dreamer — Snoop’s model teaches how to stay grounded while building wide.
Keywords: Snoop Dogg, business mogul, cannabis investment, Casa Verde Capital, Leafs By Snoop, sports ownership, Swansea City, youth football league, creative entrepreneur, cultural influence, music to business, celebrity investor, legacy building, influence strategy
Hosted by Hannah Hally, The Business Book Club (https://www.thebusinessbookclub.online/) brings together three empowering podcast series — 5-Minute Book Summaries, Icons of Influence, and Leadership Unpacked — sharing practical lessons, success stories, and leadership insights from the world’s most inspiring thinkers. Explore more episodes and resources at www.thebusinessbookclub.online. (https://www.thebusinessbookclub.online/) Visit thebusinessbookclub.online (http://thebusinessbookclub.online/) to explore every episode, join our leadership community, and grow your business mindset.
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