Скачать или смотреть What Is the Difference Between Targeting and Segmentation in Marketing | Targeting VS Segmentation

What Is the Difference Between Targeting and Segmentation in Marketing | Targeting VS Segmentation

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People often mix up targeting and segmentation in marketing, but as usual, we’re here to give you a clear look at both definitions and what they mean in marketing.
We’ll know what they mean and what is the difference between segmentation and targeting in marketing.
Let’s start with market segmentation, market segmentation is a marketing term, it refers to segments with common needs or aggregating prospective buyers into groups and who respond similarly to a marketing action.
In other words, it is a process of the dividing of dividing prospective consumers into different groups, it depends on factors such as various characteristics, demographics, and behavior.

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