I'm Retiring...

NOC Private Reserve (Pre-Order this weekend only) : https://houseofplayingcards.com/produ...

My NEW Company : Free business newsletter - https://lazymoneyclub.beehiiv.com/sub...

BIG NEWS INCOMING…I’m retiring from the playing card industry and I’m starting a new business. You can sign up to my new company here (it’s free): https://lazymoneyclub.beehiiv.com/sub...

My LAST deck of cards (NOC Private Reserve) is available for Pre-Order. This is the last deck I will be involved in and you are invited to secure your decks for a limited time: https://houseofplayingcards.com/produ...

But Alex, WHY? Well let me explain…

In March of 2011 I launched The Blue Crown. I was a 23 years old aspiring entrepreneur who wanted to make an impact in the magic industry. This new company aimed to teach magic, sleight of hand, and performance through video tutorials. Through our many downloadable videos and DVDs…(yes, DVDs, remember those?) we released some amazing magic and taught hundreds of thousands of aspiring magicians all around the world.

In 2012, the popularity of custom playing cards was growing at an exponential rate and I decided to launch a brand called House of Playing Cards. This company went on to be incredibly successful - selling more than 1 million decks of cards through 300+ different custom decks and generating over $10 million.

So you might be thinking - great, so what’s the problem? Well over the past 10+ years my whole life revolved around designing, printing, and selling playing cards. In the beginning this was fun and exciting. I was able to be creative with the decks we produced and building the stories around each release - and I think we did it better than just about anyone in the industry.

As the years went on, my goals in business and, well, life evolved. My interest in the playing card industry began to dwindle. I found myself working on projects I had no passion for. Printing a deck…selling the deck…repeat. By this point, the playing card industry had hits its peak and I was ready for the next level...