Скачать или смотреть Sourav Joshi Vlog's business reality | Indian Influencer Business part-3

Sourav Joshi, India’s biggest family vlogger, launched Kunali Toys in December 2023 — a toy brand aimed at kids and families.
With over 38 million subscribers, the idea looked perfect on paper.

The first product, a Robotic Hand DIY kit priced at ₹900, sold 4–5 thousand units quickly with the help of vlog promotions. But soon, the business started slowing down.

In this video, we break down:

Why Kunali Toys failed despite massive audience reach

Why kids don’t convert into buyers in India

Pricing problems in tier-2 and tier-3 cities

Why toy brands are extremely hard to build in India

Offline vs online distribution reality

How influencer hype fades without product-market fit

As of December 2025, Kunali Toys is no longer selling products online and the brand is effectively shut down.

This is Part 3 of the series:
Indian influencers jinhone khud ki companies banayi… lekin aaj woh kaise chal rahi hai?

This video is not hate — it’s a business reality check for creators and audiences.

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