Скачать или смотреть Black Friday Ad Plan for Amazon, Meta, Google and TikTok | Ecom Marketing Lab Ep. 17

In Episode 17 of Ecom Marketing Lab, Eric Young and Ryan Duminy return with a Black Friday masterclass across every major ecommerce platform — Amazon, TikTok, Meta (Facebook/Instagram), and Google.

Ryan has been traveling the world (Cape Town, Dominican Republic, Dubai), and he’s back to break down how global brands should prep for Q4.

🛍 What You’ll Learn:
– Why Black Friday isn’t just for discounts — it’s a new customer acquisition engine
– The 4-phase marketing strategy: Pre-sale, Peak, Cyber Monday, Post-sale
– How to set up Facebook warm-up campaigns that fuel conversion
– Why TikTok’s Black Friday events offer massive visibility for only 1% fees
– Amazon deadlines, inventory pitfalls & the truth about “boosted” traffic
– How to shift your budgets across platforms during peak season
– Google Ads tricks: Use PMAX + search with urgency tools
– The #1 mistake brands make: not testing landing pages ahead of time

Ryan and Eric walk through the real-world playbook they use to manage Q4 across 8- and 9-figure brands.

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