[9] Jim Anderson, Lattice Semiconductor

I've known Jim for a number of years, primarily as the VP in charge of the Ryzen roll out when first generation Zen was coming around. In 2018, he took the role of CEO at Lattice Semiconductor, a company focused on low power, high efficiency FPGAs. Since taking the role, Lattice's product portfolio and 5 year visions have changed drastically, and I felt Jim was the perfect person to introduce why small power-efficient FPGAs matter in the semiconductor space.

This is not sponsored or an advertisement. I've been wanting to get Jim on for an interview for a good while now!

Timestamps

0:00 How I know Jim
2:00 Making the Jump from AMD to Lattice
3:29 Why FPGAs Matter
8:02 Working in Different Semi Trades
10:22 Why not just build an ASIC?
14:03 Lattice in our day-to-day
16:02 In 80% of Servers - Why?
20:37 A Culture Shift in Lattice
25:04 Product Roadmap
28:11 Optimization in FPGAs
29:10 Lattice FPGAs in Client Computing
33:14 Working with Intel?
34:13 Client Platform Partners vs OEM Partners
34:59 Programming for FPGAs
38:47 FPGAs in 5G and Telcos
43:48 Lattice and Process Node Technology
45:30 Fond memories at AMD
48:56 Keep tabs on Lattice!

Written Interview: https://www.anandtech.com/show/16879/...

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