Hivelaya: Helping Nepalese Professionals Grow in Their Career | Growth Marketing | Pranayna KC

Welcome to The Doers Nepal Podcast- Nepal's No.1 Business Podcast, where we bring you inspiring conversations with individuals making a significant impact in their respective fields.

Pranayna KC is back in the Doers Nepal Podcast after two years. She is the Co-founder of Hivelaya and is on a mission to revolutionize Nepal's professional landscape. Previously, she also worked as the CMO at Daraz, CEO at NIU electric scooters, and Chief Business Officer for a health tech startup in India.

This podcast focused less on her past experiences, which were covered in our first episode with her. This time, we delved into Hivelaya's evolution into corporate training and workshops for professionals and her consulting journey in growth marketing. This podcast also discussed personal branding and its importance for professionals.

Get Inspired, Be a Doer.

Host: Anup Ghimire
Anup's LinkedIn:   / anup-ghimire-9366aa5a  

Guest: Pranayna KC
Guest's LinkedIn:   / pranaynakc  

Listen on Audio Platforms: https://thedoersnepal.podbean.com/e/h...

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Production Partner: Viewfinders Production
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Timestamps

00:00 Highlights
01:40 Welcome Back Pranayna and Looking Back at the Last Podcast
04:30 Finding the Right Audience Vs Vanity Metrics
08:35 LinkedIn
10:00 B2B Vs B2C
12:21 What is Hivelaya and what does it do?
15:50 Growth Consulting by Hivelaya
20:00 The Need For Consultants to Understand the Culture and Their Role
25:34 Problems of Organizations/Accountability
29:30 How Hivelaya is Making a Change
32:32 Hivelaya Other Involvements and Collaborations
37:00 Marketing is Very Structured
38:20 Cost of Content
39:40 Coming Back to Budget and the Structured Nature of Marketing
42:35 How to allocate the Marketing Budget?
45:00 Hesitation in Transparency and Accountability
47:00 Anup Spilling the Secrets to Approach Clients
50:45 Why do we overdeliver?
57:10 Looking at Global Clients with the Help of Local Experience
1:00:24 The Nepalese Mentality and Negativity
1:07:06 On Personal Branding
1:15:46 Creation Vs Documentation
1:17:35 Employee Branding in Nepal and LinkedIn
1:24:00 Hivelaya’s Marketing Training
1:29:00 Pranayna’s Advice to Trainers
1:33:55 How Scalable is Hivelaya’s Business Model? Going Virtual and Tech-enabled
1:38:50 Advice to Someone Looking to Start Training Business
1:46:10 The Flawed Communication Strategy of Large Nepali Companies
1:53:00 Marketing is Data
1:56:20 Pros and Cons of Performance Marketing
2:05:45 Does Pranayna Regret Coming Back?
02:08:30 Struggles of Women in the Professional Setting
2:18:00 Message to young Nepalese Women
2:21:09 Importance of reaching out to People
2:22:40 Takeaways and Outro