Скачать или смотреть €1.6M Raised Without a Sales Background – Here are the Lessons (EP45)

What makes investors say “yes” to a €1.6M round? Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.

In this conversation, we unpack what actually worked — not the theory.

Learn how to:
– Validate your product in a boring, high-value niche
– Turn cold outreach into real client meetings
– Build momentum and create FOMO among investors
– Avoid common fundraising mistakes (like raising too early)

This is a playbook for SaaS founders who want to scale fast and raise smart.

✅ Subscribe for tactical interviews that drive results.

📎 Connect with Jorrit:   / jorritwillaert  
📎 Connect with the host Wilhelm Laubach (Will)
  / wilhelmlaubach  

#StartupSuccess #FundraisingTips #SaaSFounders

Timecodes:

00:00 - Intro
01:20 - Jorrit’s journey from tech student to entrepreneur
02:20 - Lessons from failed first projects
03:50 - Finding a co-founder and building the first MVP in one weekend
05:00 - Why early outreach attempts failed and first 20k consulting deal
07:00 - Pivoting from knowledge base to legal tech
09:00 - The importance of focusing on a "must-have" product, not "nice-to-have"
11:00 - Switching from tech to sales: Challenges and mindset shifts
13:00 - Why early investors believed despite imperfect products
15:00 - Mistakes from trying to raise money too early
16:00 - Finding the right niche by shadowing M&A lawyers
18:30 - How niching down accelerated product-market fit
20:00 - First steps to acquire clients: Cold calling and LinkedIn outreach
22:00 - Using industry reports to build brand awareness in legal tech
24:00 - Lessons from early customer acquisition: Informal approach works
26:00 - How building a personal vibe helped sell the vision
27:00 - Preparing for investment - From messy CRM to organized outreach
28:30 - Raising money: Why momentum and FOMO are critical
30:00 - How warm introductions and ecosystem connections helped raise $1.6M
32:00 - Lessons learned about angels, VCs, and pitch preparation
34:00 - The importance of conversations over perfect pitch decks
36:00 - Choosing between smart money and just money
37:30 - Managing a growing team vs. doing everything
39:00 - Just start, but be ready for the walls
41:00 - How to connect with Jorrit and closing words