Genius Behind Parle-G, Melody, Kismi, Monaco, Kaccha MangoBite, Krackjack & more| TeluguPodcastEP-52

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In this episode of Raw Talks, we take a delightful journey into the past with Krishnarao Buddha, the marketing boss at Parle Products. From the beloved Parle-G biscuits to the rich, chocolaty Melody, Krishnarao shares the fascinating stories behind these iconic treats. Have you ever wondered about the mystery of the Parle-G girl? Or why Melody is so chocolaty? Get ready to uncover these secrets and more as we dive deep into Parle's rich history and marketing genius.

Parle-G, the Biscuit That Defined Generations: Discover the intriguing story behind Parle-G's name and why this biscuit has been a household favorite for decades. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, maintaining its position as a staple snack in Indian households.

Exploring New Horizons in FMCG: Beyond the nostalgia, Krishnarao delves into the dynamic world of Fast Moving Consumer Goods (FMCG). Discover how Parle decides on new products, such as the inspiration behind Kismi toffees. Learn about the rigorous process and market research that go into developing new treats that capture the hearts of consumers.

Competition and Market Strategies: How does Parle stay ahead of its competitors like Britannia? Krishnarao reveals the secrets behind Parle’s competitive edge, from innovative marketing tactics to strategic product placements in grocery stores.

Parle vs Britannia - The Grocery Store War: Get an insider’s view of the intense rivalry between Parle and Britannia. Who's really winning in the grocery aisles? Krishnarao provides an in-depth analysis of this competition and what it means for consumers.

Product Patents and Processes: Discover the intricacies of product development, patents, and the processes that ensure Parle’s products maintain their unique quality and appeal. This segment sheds light on the behind-the-scenes efforts that keep Parle at the forefront of the industry.

Virality Traits in Marketing: What makes a product or ad go viral? Krishnarao shares the key traits and strategies that drive virality in the marketing world, offering valuable lessons for marketers and business enthusiasts alike.

This episode is more than just a trip down memory lane; it’s a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior.

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What We Discussed -

00:00 - Introduction
03:18 - Best Marketing Campaign
05:18 - Story of Kaccha Mango Bite
11:14 - All Out Ad
12:18 - Who is the Parle girl
12:56 - Your Telugu Is Classy Sir😅
14:05 - How was the name Monaco Fixed
15:30 - Why Parle G?
17:13 - Rola Cola Tweets & Retweets
22:12 - The Brand Competition
27:42 - Brand Acceptance Then Vs Now
29:58 - AD Man of India
34:57 - Do we have Patents for Biscuit Recipes?
37:28 - Coca Cola & Bisleri Case
43:02 - Evil Marketing Strategies
47:03 - Orange Flavoured Biscuit Case
48:04 - Mango added as an ingredient
49:21 - Is Parle adding anything to People's Life?
55:19 - Digestive Parle Biscuits Case Study
01:02:34 - Profit on each biscuit packet?
01:06:36 - Selling it to a Retailer
01:07:49 - How was Krack Jack Created
01:12:30 - What does it take to stop production of a launched product?
01:17:26 - Journey with Parle!?
01:20:02 - Views on Indian Audience
01:22:28 - Distribution Pattern & Revenue Benefits
01:27:54 - How to build a Big Brand?
01:29:09 - How can we make something Viral?
01:32:25 - Quotation for Parle Ads in IPL
01:34:20 - Why can't we increase the Parle G price?
01:36:56 - Mistakes to avoid in Ads
01:38:29 - Learnings & Takeaways
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