No Marketing and No Sales | Inside a HUGELY Successful ETF Launch | Warren Pies

Having raised over $450m in less than 6 months, Warren Pies, Founder of 3Fourteen Research and Portfolio Manager of $FCTE, has had one of the most successful independent ETF launches of all time. Despite the seemingly overnight success of his fund management business, the real story is about the steady growth of his research business that feeds into everything they do. He explains how his research business has become a pipeline of investor interest in his ETF business and how research relationships flip the traditional client interaction on its head. He also discusses why he chose to focus on setting good expectations with reasonable clients rather than playing the flashy retail newsletter game.

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Timestamps:
00:00 Intro
01:00 $450 in ETF AUM in 6 Months
04:59 Building Relationships with Research
10:16 Retail vs Institutional Research
16:10 Clients Asking for An ETF
21:26 Handicapping Early Client Interest
25:31 When Do ETFs Start to Make Money
28:55 High Quality Research Drives Everything
35:39 Hedge Fund in the Future?
40:43 The Future of Research
43:08 Tech is a Tough Business
45:55 Using Social Media and Free Content
50:32 Conclusion