How Bass Pro Shops Took Over America

Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com...

The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops.

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Script: Jordan Tucker
Editor: Kim Su
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]