On August 29, 2024, the Shanghai Tourism Industry Association, together with the Leisure and Vacation Branch, the Travel Agency Branch, and the Online Tourism Branch, organized key groups of tourism enterprises to visit Songjiang, Shanghai. Led by Xu Ting, Secretary-General of the Shanghai Tourism Industry Association and full-time Vice President of the Leisure and Vacation Branch, they visited and exchanged views on the cultural and tourism resources of Shanghai Film and Television Park. Lu Xuling, Secretary of the Party Branch and General Manager of Shanghai Film and Television Park, and her team gave a warm reception.
Shanghai Film and Television Park is one of the top ten film and television bases in China and a national 4A-level tourist attraction. The park covers a total area of about 615 acres. It is a comprehensive film and television industry area that combines film and television shooting and cultural tourism. With red culture, Shanghai culture, and Jiangnan culture as the cultural core, it has formed eight theme areas and more than 50 tourist attractions. Since its opening, more than 430 movies, more than 980 TV series, and more than 27,990 episodes have been born.
This summer, the market size of China's "night economy" industry has increased day by day, new night scenes and new formats have continued to emerge, and film and television nightlife has become a "new highlight." Shanghai Film and Television Park combines the filming location of the hit drama "Flowers" on Huanghe Road with film and television scenes + phenomenal film and television IP + immersive formats to create an innovative "tourism night culture" to give tourists a new experience of "being in the film and television", and also bring new nightlife to Shanghai tourism. With the phenomenal popularity of the "Yellow River Road" night economy, it promotes Shanghai to launch the red culture, Shanghai culture, and Jiangnan culture brands, using culture to shape tourism and tourism to promote culture. Complementing this is the Stage Hotel in Shanghai Film and Television Park, which has a unique positioning of "film and television drama + humanistic lifestyle" and has become a beautiful landscape in the park. At the STAGE Hotel, every guest can experience a young, energetic and cultural lifestyle, and enjoy a new immersive film and drama art. In the future, Shanghai Film and Television Park will continue to explore more new "play methods" and continuously innovate new forms of cultural and tourism integration. We look forward to the innovative practice of "film and television + cultural tourism" to inject new momentum into Shanghai's cultural, commercial and tourism market.
At the exchange forum, Secretary-General Xu Ting emphasized the key role played by the tourism industry association in the current market environment. The association is an important platform for the integration of industry resources, which can promote the optimal allocation of various tourism resources and promote the healthy and orderly development of the tourism market. Through this visit and exchange, both parties can seek breakthroughs in resource sharing, innovative cooperation models, etc., and jointly inject new vitality into the development of Shanghai's tourism industry.
The visit to influential enterprises in the industry is one of the series of activities launched by the Leisure and Vacation Branch of the Shanghai Tourism Industry Association. It aims to continuously expand new areas, new tracks, and new consumption of the leisure and vacation industry through visits and exchanges with industry benchmarking enterprises with an international perspective, and empower new quality productivity.
2024年8月29日，上海市旅游行业协会携休闲度假分会、旅行社分会、在线旅游分会组织重点组团旅游企业走进上海松江，由上海市旅游行业协会秘书长、休闲度假分会专职副会长许婷带队，对上海影视乐园的文旅资源开展参访交流。上海影视乐园党总支书记、总经理卢绪玲携团队做了热情接待。
上海影视乐园是中国十大影视基地之一、国家4A级旅游景区。乐园总占地面积约615亩，是集合了影视拍摄、文化旅游的综合型影视产业区,以红色文化、海派文化、江南文化为文化内核,形成八大主题区域,50余个游览景点。开园至今，已经诞生430多部电影、980多部电视剧 27990多集。
今夏，中国“夜经济”行业市场规模与日俱增，夜间新场景新业态不断涌现，影视夜生活成为“新亮点”。上海影视乐园结合热播剧《繁花》黄河路拍摄地以影视场景+现象级影视IP+沉浸式业态，创新打造“旅游夜场文化”给予游客“身在影视中”的新体验，也为上海旅游带来新的夜生活，借助“黄河路”夜经济的现象级热度，推动上海打响红色文化、海派文化、江南文化品牌，以文塑旅，以旅彰文。与此相得益彰的是，上海影视乐园内的思特奇（Stage Hotel）酒店，它以“影视戏剧+人文生活方式”为独特定位，成为乐园内一道亮丽的风景线。STAGE酒店，每位住客都能体验到年轻、活力和充满文化感的生活方式，并享受到全新的沉浸式电影和戏剧艺术。未来，上海影视乐园将继续探索更多新“玩法”，不断创新新文旅融合新形式，我们期待“影视+文旅”的创新实践能为上海文商旅市场注入新的动能。
交流座谈会上，许婷秘书长强调了旅游行业协会在当前市场环境下所发挥的关键作用。协会是行业资源整合的重要平台，能够促进各类旅游资源的优化配置，推动旅游市场健康有序发展。通过此次参访交流，双方可以在资源共享、创新合作模式等方面寻求突破，共同为上海旅游业的发展注入新的活力。
行业影响力企业参访是上海市旅游行业协会休闲度假分会推出的系列活动之一，旨在通过对行业标杆企业的参访交流，以国际化视野，持续拓展休闲度假产业新领域、新赛道、新消费，为新质生产力赋能。
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