Скачать или смотреть HOW TO LOWER YOUR COST PER CLICK ON GOOGLE ADS

This is one of the biggest levers eCom brands miss.
If you’re targeting a keyword like “best running shoes online,” but your ad says something generic like “Shop Now | Free Shipping” and your landing page just says “Our Shoe Collection,” you’re leaking performance.
Google’s system rewards alignment. Keyword - Ad - Landing Page. All three need to speak the same language.
Here’s the move:
Put the target keyword in the headline of the ad
Carry that same message into the landing page copy (above the fold)
Make sure the page content reinforces what the user searched for
This kind of alignment boosts your Quality Score, which means lower CPCs and better placement without raising your budget.
It’s not just about pleasing Google, you’re also giving users a smoother experience that matches their intent, which means higher conversion rates too.
Quick gut check: if you read your ad and your landing page side-by-side, would a stranger know they’re part of the same experience?
If not, you’re probably paying more than you need to.


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