Watch This Before You Buy An Electric Vehicle ft. Ather's Founder Tarun Mehta | FO 130 - Raj Shamani

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In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy. Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country. Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).

The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.

Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!


Follow Tarun Mehta On
Instagram:   / tarunsmehta  
Linkedin:   / tarunsmehta  

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Timestamps:

00:00 - Introduction
2:36 - What does Ather do?
4:54 - His visit to France with the PM
6:59 - Tesla VS Ather & other Indian companies
8:58 - Top features of Ather scooter
13:13 - Why are EVs exploding?
16:47 - Why hasn't India made global brands in automobiles?
24:51 - Why didn't India learn how to lead?
27:48 - How to build institutions?
36:57 - How did Ather raise investment?
39:57 - How did Sachin Bansal invest 400crs in Ather?
44:40 - Ather's future revenue prediction
45:13 - How to win investors' trust?
51:56 - How Tesla & Microsoft built their brand?
57:18 - What is Ather selling?
58:40 - Conclusion


My gear for shooting this video:

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Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
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