Скачать или смотреть AWS re:Invent 2025 - From Data Chaos to AI Magic: Supercharging Customer Experience (BIZ209)

Every legendary customer experience starts with clean, connected data, and AI is only as powerful as the data behind it. In this session, discover how an AI-first, data-trust approach can turn marketing and CX teams into “superhumans.” Learn practical strategies for unifying fragmented customer data, ensuring quality at scale, and activating real-time personalization through AI Agents. See how trusted data plus predictive and generative AI can anticipate needs, deliver precision targeting, and orchestrate journeys instantly. Leave with an actionable blueprint to harness AI that’s accurate, scalable, and transformative, all without writing a single line of code. This presentation is brought to you by Treasure Data, an AWS Partner.

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