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📃 Transferring Copyright – Assignment vs. Licensing

How does someone who isn’t the author gain rights to use the material? There are two main ways: assignment and licensing.

• Assignment: This is a complete transfer of ownership. Once ownership rights are assigned, the original owner no longer has any rights though they remain the author. Often an assignment will permit the author to use the work for their own portfolio or personal use.

• Licensing: The original owner retains ownership but grants specific usage rights to another party. Think of it like renting the work instead of selling/buying it outright.
o Exclusive: Exclusive rights mean the owner is not allowed to license the rights to any other party during the existence of the license agreement.
o Non-exclusive: If the owner licenses non-exclusive rights, that means the owner licenses it to a party but retains the rights to also license it to anyone they choose, even at the same time.

For business owners, it’s crucial to ensure that copyrights are properly assigned or licensed, especially if you hire freelancers or collaborate with others. If you personally own a copyright but want your business to use it, you can transfer it through an assignment agreement or grant a license to the business.