The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia) | FSM Podcast #44

If you're looking for ways to bolster your video marketing strategy beyond creating "They Ask, You Answer" or "help" content, you may consider adding episodic video series to your lineup.

With a strategy known as "Brand Affinity Marketing" coined by Wistia, you can use this long-from content to create raving fans and recommenders of your products and services. 

In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.

We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

Specifically, we discuss: 
What is Brand Affinity Marketing?
What was strategy and planning behind One, Ten, One Hundred?
How to find the right, niche audience for episodic content
Marketing your video series as a product
Thoughts on how to create binge-worthy content
How and why to measure resonance over reach
Companies that have mastered Brand Affinity Marketing

Check out Wistia's ultimate playbook for Brand Affinity Marketing for a step-by-step approach to creating a video series that creates raving fans
► https://wi.st/2WOgi2y

Also, Chris mentioned a few great examples of episodic series as well as Wistia's own video series:
ProfitWell's "RecurNow" Series - https://bit.ly/2WKfWKc
MailChimp Presents - https://bit.ly/3dHyKjU
Wistia's "One, Ten, One Hundred" Documentary - https://wi.st/3dJ4sgH
Wistia's "Brandwagon" Series - https://wi.st/2SYUoZc

If you want to stay up-to-date with Chris, follow him on Twitter
  / csavage  
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