The Fed Talks with Ruth Forbes, Sustainability Director of JTI UK

If you’re wondering how you can better introduce sustainability to your independent business, this is the perfect Fed Talks interview to watch. Ruth Forbes, Sustainability Director for JTI UK, joined us to offer retailers some fantastic advice on introducing sustainable practice. This included tips that retailers could implement immediately and advice for future plans.

Why is sustainability so important? Ruth has that covered too, discussing the ways that sustainability doesn’t just help the environment but benefits retailers’ bottom lines too.

The conversation ranged from JTI UK’s plans to have net zero emissions in the UK, a whopping 20 years ahead of the government’s deadline, to how, when it comes to sustainability, the company is literally on the A-List!

Finally, listen out for a fun fact involving till roll, independent retailers and the English Channel.

Follow JTI UK on Twitter @UKJTI