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Chapters:

00:00:00 - Introduction: Building an Instagram following as an online fitness coach
00:00:13 - Credentials: Charlie Johnson's experience selling over $10 million in fitness programs
00:00:15 - Strategy #1: Be the attractive character (look the part and share your journey)
00:01:19 - The importance of authenticity and vulnerability to stand out
00:01:56 - Strategy #2: Make viral reels (short 3-second clips with text and longer 30-45 second videos)
00:02:15 - How to find trending content using Instagram's Professional Dashboard
00:02:45 - Using TikTok to discover popular fitness content ideas
00:03:13 - Bonus tip: Alex Hormozi's raw content strategy using iPhone IG Lives
00:03:37 - Strategy #3: Collaborate with other Instagram pages
00:04:07 - Tips for getting reshared by restaurants and attracting affluent followers
00:04:30 - Strategy #4: Drive traffic from other platforms (email lists, YouTube, TikTok)
00:04:55 - Strategy #5: Boost successful reels with paid advertising
00:05:34 - Free resource: The 4C method course for content creation