Скачать или смотреть Using Cognitive Heuristics To Boost Your Sales

Humans approximately make 35,000 choices per day with approximately 2,000 decisions per hour or one decision in every two seconds.

Do you think this enormous figure really holds true? Surprisingly, yes, numerous eminent psychologists and neuroscientists have found this to be true. When you start to really think about it, we have become used to a vast variety of choices; in fact we expect them. The choices/options are endless when purchasing a commodity on Amazon or browsing through Google.

It sounds overwhelming! But our brain has a strategy to counter it: relying on heuristics.

We use heuristics in all types of situations. These are mental shortcuts that help us to facilitate problem-solving, and decision making. These strategies are generalizations that reduce the cognitive load and can be effective for making immediate judgments.

In this video I will discuss three types of heuristics and how marketers can leverage them to impact their sales effectively:

Availability Heuristic
Anchoring Heuristic
Scarcity Heuristic