Скачать или смотреть Green Marketing and Ethics | Marketing Management | UGC NET | PGT | Delhi University | B.COM

#ECONOMICFORUPSC

#Vishnueconomicsschool

#NTANETECONOMICS

Website www.vishnueconomicsschool.in

NOTES AND BOOK STORE; - https://www.instamojo.com/vishnugupta...

Download my app Vishnu ECONOMICS SCHOOL from playlist or link is given below https://play.google.com/store/apps/de...

Contact Phone Number: 9711855529

Mail id: [email protected]

TELEGRAM ;- https://t.me/Vishnueconomicsschool
Our channel for commerce students

WEBSITE www.vishnueconomicsschool.in
DEMO

ENGLISH MEDIUM
   • MICROECONOMICS  

HINDI MEDIUM
   • Плейлист  

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. It takes advantage of customers’ willingness to purchase, and sometimes pay a premium for products that provide private benefits as well as public environmental benefits. This market place is predicted to grow by $845 billion by 2015, categories within the green market place are ; sustainable economy (green buildings), healthy life style, ecological life style(eco tourism). Top reasons why green consumers consume these green products are; to ensure a safer environment, protect and conserve natural resources, consistency with moral, ethics and personal beliefs.

Green marketing targets such customers under the assumption that they will pay a premium for environmentally-preferable, or green, electricity products, and the development of this customer driven market has been heralded by some as offering significant, new, ‘market-based’ opportunities for renewable’s. (Nakarado, 1996).

In the marketing literature, there is a growing consensus that the green market is significant and that companies can profit by improving environmental performance and developing green products. But not all green products are successful in garnering customer interest, and customer surveys of attitudes toward, and even intended purchase of, green products often substantially overestimate actual product demand (Kempton, 1993).

Ethical consumerism has to do with the purchase of products and services that consumers view as ethical, this consumption of such goods and services is intentional as most consumers are interested in purchasing goods that has an ethical brand, and one of the definition of what makes an ethical brand to a consumer are products of companies that promotes the environment. Ethical consumerism by some people is seen as a way of life

An increasing number of people have begun to realize that it is often possible to do far less damage to the environment simply by taking more care over what goes into the shopping basket. This can be related to ethical consumerism, which includes buying foods produced under environmentally sustainable methods , buying coffee and other goods procured via fair-trade arrangements; boycotting companies that use sweatshop labor; favoring products with low carbon emissions (hybrid vehicles, Energy Star appliances); recycling diligently; shunning products with wasteful attributes (bottled water); buying animal products only from suppliers that use humane husbandry methods (cage-free eggs). Recent studies consistently report that a large number of residential customers (40-70%) express a willingness to pay a 5-15% premium for green products (Farhar and Houston, 1996). While this is the case, some consumers also find these green goods too expensive and these producers actually claim that the extra prices reflect the extra cost involved, but refuse to discuss their profits margins.