Скачать или смотреть The Most Expensive “NO” In Movie Marketing History

In 1982, Mars Inc. was offered the deal of a lifetime: feature M&Ms in a little movie called E.T. The Extra-Terrestrial. They said "No."

They thought the alien was too ugly. They thought it would hurt their brand. They were dead wrong.

This decision didn't just cost them millions in free advertising—it cost them cultural immortality. In this video, we go Inside the BUY MIND to analyze the psychology behind the "Most Expensive No" in history.

We breakdown why "Smart" executives often make the dumbest decisions, and why "Messy" stories always beat "Polished" brands.

🧠 WHAT YOU WILL LEARN IN THIS VIDEO:

Persuasion Knowledge: Why your brain automatically ignores product placement in modern movies (and why E.T. was different).

Active Integration: The difference between a "Prop" and a "Character."

The IKEA Effect: Why we value things we "build" more than things we buy—and how this applies to creators like MrBeast and PewDiePie.

The Cheetle Theory: Why perfection is actually bad for business, and why showing your "mess" creates trust.

It turns out, the most valuable marketing strategy isn't about being perfect. It's about being human.

#Neuromarketing #ConsumerPsychology #BusinessCaseStudy #ET #MarketingHistory #PAYchology #InsideTheBuyMind #Eminem #M&Ms #Resee's