Скачать или смотреть Cracker Barrel Bows to Backlash - Brings Back Beloved ‘Old-Timer’ After Fans Revolt!

Cracker Barrel’s bold rebrand lasted less than 24 hours before customers forced the chain into a dramatic U-turn. In *August 2025**, the comfort-food giant rolled out its first makeover in nearly **five decades**, ditching its rustic Americana vibe for a modern, minimal look. The most shocking change? The company scrapped its iconic logo — removing **Uncle Hershel, the ‘Old-Timer’* resting against his barrel — and replacing him with plain block text.
But the internet wasn’t having it. Foodies and longtime fans flooded social media with outrage, accusing Cracker Barrel of erasing its heritage. At first, the chain insisted the rebrand was permanent. Then, just a day later, executives folded.
📢 In a statement to, the company announced:
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”
The about-face sparked even more online chatter. Some praised Cracker Barrel for “listening to the people,” while others slammed the move as a “corporate flip-flop.”
Meanwhile, the chain’s stock, which plummeted after the rebrand, began climbing again following news of Uncle Hershel’s return. Even *President Donald Trump* weighed in, publicly urging the restaurant to “go back to its roots.”
Still, questions remain about Cracker Barrel’s future. The company has yet to address whether its *store interiors**, which were also modernized, will be restored to their traditional country décor. For now, though, one thing is certain: **Uncle Hershel isn’t going anywhere.*