Скачать или смотреть Packaging Design for a Coffee Company in Illustrator with Kevin Craft 1 of 2 | Adobe Creative Cloud

Join Brand Designer Kevin Craft on Adobe Live as he shares his packaging design process for a coffee shop in Dallas using Illustrator and Photoshop. On Day 1, watch as Kevin starts from a brief, designs a moodboard, creates logo vectors, and establishes brand colors. Day 2, join in as he designs a package for the bottles and creates mockups of different packaging. Stay tuned to learn how to mock up different uses of your logo in Photoshop!

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Guest Kevin Craft is a Brand Designer based in Dallas, TX: http://www.kevincraftdesign.com

Host Kieron Lewis is a freelance graphic designer based in London, UK: https://kieronlewis.com/

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:30 Intro of Kevin
04:00 Project overview
15:45 Reflecting existing client brands in a new design
17:35 Reviewing logo concepts
20:45 Reviewing concept sketches
25:25 Kavin’s creative education history + going fulltime
29:30 Incorporating product elements into branding identity
32:15 Tips for creating social media content
33:15 Reviewing and designing icons
36:45 Scaling and resizing elements
39:40 Altering stroke
42:45 Creating a radial design
01:00:00 Choosing between logo designs
01:01:00 Revierwing fonts
01:04:00 Do clients license brand fonts?
01:05:50 Using fonts in your logos
01:08:45 Using the Touch Type tool
01:21:40 Project recap so far
01:24:00 Developing a color scheme
01:31:20 Creating a logo showcase
01:34:50 Pairing a secondary font
01:41:40 Do customers want to see a beverage through the packaging or not?
01:48:30 Recap of Day 1

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Packaging Design for a Coffee Company in Illustrator with Kevin Craft 1 of 2 | Adobe Creative Cloud
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