Tony Ulwick on How to Use Jobs to Be Done for Product Innovation at Lean Product Meetup

Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product meetup on May 21, 2020.

Anthony (Tony) W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).

In addition to introducing ODI, Tony will explain how the process enables companies to:
· Infuse an innovation mindset that empowers true innovation leadership
· Cultivate a shared understanding of the customers’ changing needs
· Formulate a new growth strategy that is certain to win in the future
· Align the efforts of marketing, development, R&D and sales around a
new strategy that is solidly aimed at addressing emerging opportunities

If you would like to see more videos like this check out the following talks from past months:

▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
   • Mastering the Problem Space to Achiev...  

▶ Jake Knapp about his new book “Make Time” :
   • "Make Time" by Jake Knapp at Lean Pro...  

▶ Box CEO Aaron Levie Interview:
   • Dan Olsen Interviews Box CEO Aaron Le...  

▶ “Product is Hard” by Marty Cagan
   • "Product is Hard" by Inspired Author ...  

▶ “Jobs to Be Done” by Tony Ulwick:
   • "Jobs to Be Done" (JTBD) by Tony Ulwi...  

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
   • Using Data to Set Your Product Strate...  

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▶ This video was produced by Coreography https://coreography.com.

▶ Lean Product was founded by Dan Olsen https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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