Why does some coffee cost so much?!

Ever wondered why some coffees cost more than a meal? This video dives deep into the factors affecting coffee prices. We explore the differences between regular and specialty coffee at, uncovering the journey beans take from farm to cup. Learn about the impact of origin, processing methods, and the complex world of green coffee pricing and the C Market. We'll also examine how roasting, retail, and branding influence the final cost. By the end, you'll be able to make informed choices about the coffee you buy and understand the impact your choices have on the industry. So grab your favorite cup and join us for this coffee adventure!

Here's a link to the report mentioned in the video - https://sca.coffee/sca-news/2024/2/7/...

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▬ Contents of this video ▬

0:00 Introduction
0:40 Regular vs. Specialty Coffee
1:16 The Coffee Belt
1:49 Coffee's Journey: From Bean to Cup
2:16 The Impact of Origin and Processing
3:02 Green Coffee Pricing and the C Market
4:47 The Role of Branding in Coffee
5:32 Making Informed Choices About Your Coffee
6:08 Conclusion


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