Can Reliance's Campa win the Cola wars? | Mukesh Ambani's Business Strategy

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In the 20th century, Campa Cola was the most favourite drink of Indians. Reliance has relaunched it with a lot of innovative business strategies. Will their deep pockets help it to become a leader in soft drinks industry as well?

#campacola #mukeshambani #reliancenews


Sources

Economic Times
Rel Consumer ties up with Ceylon Beverage for Campa; Ratna Bhushan; May 1, 2023
Reliance set to take Campa Cola portfolio nationwide in 3 weeks; Writankar Mukherjee; Apr 29, 2023
Coca-Cola set to buy minority stake in Thrive; Ratna Bhushan; Apr 17, 2023
Reliance Forming a New Camp for Pushing Campa; Ratna Bhushan; Apr 10, 2023
Bottled Water Sales Exceed Cost of Providing Safe Water: UN; Mar 29, 2023
While there is excitement around Campa Cola’s revival, can this classic drink deliver on performance? Shabori Das; Dec 26, 2022
RIL Set to Bring Campa Cola Back into the Market; Writankar Mukherjee; Dec 15, 2022

Times of India
The Campa Cola change in India Inc; Dhiraj Nayyar; Apr 29, 2023
Reliance’s Campa Cola may Start Off a Price War this Summer; Ratna Bhushan; Mar 13, 2023
After Campa, RIL buys 50% in Sosyo drinks co; Jan 5, 2023

Business Today
Mukesh Ambani’s Reliance takes FMCG war to HUL’s doorsteps; Arnab Dutta; Mar 23, 2023

Hindu Business Line
RIL announces launch of ‘affordable’ FMCG products; Janaki Krishnan; March 23, 2023

Business Standard
Reliance brings back 50-year-old iconic beverage brand Campa Cola; Mar 9, 2023

India Today
Realme launches new Coca-Cola phone in India: Specs, price and everything inside the special box; Abhik Sengupta; Feb 15, 2023

The Drinks Business
Why Coca-Cola and PepsiCo could lose out in India to Campa; Jessica Mason; Mar 17, 2023

ICICI direct.com
The cola wars is back & its impact on Varun Beverages; Mar 17, 2023

LiveMint
When Campa Cola used to be a major competitor of Sarkari cola; Mar 10, 2023

Outlook
Reliance Adds Fizz To Desi Campa But Will It Be Enough To Take On Coke, Pepsi Again?
Kamalika Ghosh; Sept 9, 2022

The Print
Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out; Himani Chandana;14 April, 2019

Scroll.in
How Thums Up Won India's Cola Wars; https://www.facebook.com/watch?v=1628...

ET Now
Taste the thunder! Thums Up captures a decade-high market share; Sept 22, 2022