Скачать или смотреть How Une Femme Wines Scaled to 300,000+ Cases With Co-Founder Jen Pelka

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Une Femme Wines didn’t scale the way most wine brands do — and that’s exactly why it’s one of the most interesting growth stories in wine right now.

Up 77% this year, Une Femme didn’t grow by inching market-by-market or chasing traditional retail first.

The inflection point came when a chance meeting turned into a Delta Air Lines trial — requiring the brand to go from 1,500 cases over two years to 6,000 cases in just three months.

They pulled it off. And that single “yes” didn’t just change volume — it changed everything.

🔶 The shift to cans unlocked sustainability, efficiency, and national reach
🔶 What started as a pilot became the brand’s core format strategy
🔶 Today, Une Femme is a ~300K-case business with a truly national footprint

This is a masterclass in saying yes to the right opportunity — and rebuilding the business to support it.

Full conversation with Jen Pelka, Co-Founder & CEO of Une Femme Wines, on Business of Drinks 🍷✨


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Erica Duecy, co-host:
Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.
LinkedIn:   / erica-duecy-4a35844  
Instagram @ericaduecy

Scott Rosenbaum, co-host:
Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.
LinkedIn:   / scott-m-rosenbaum  

Caroline Lamb, contributor:
Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.
LinkedIn:   / caroline-bork-lamb  
Instagram @borkaline

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