Скачать или смотреть Hacking SaaS customer success and enterprise sales with Raphael Labbé @Wiztrust

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #44, we talk with Raphael, Co-Founder and CEO of Wiztrust, a multi-channel distribution platform, built to simplify internal and external communications.

We explore how Wistrust acts as a control tower for communication professionals, offering a robust suite of tools from newsrooms to integrated CRMs, designed to streamline the complexities of public and investor relations. Raphael doesn't stop there—he introduces us to Wistrust Protect, an innovative solution that leverages blockchain to verify press releases and tackle the pervasive issue of fake news. Listen in as we delve into the societal impact of misinformation and the vital need for investment in reliable content distribution systems.

Expanding internationally comes with its unique set of challenges and learning opportunities, and in this conversation, we unpack the strategic decisions that paved the way for Wistrust's growth. From embracing an API and microservices architecture to navigating the complexities of collaborating with top-tier international brands.

We explore the art of mindful business growth and the CEO's quest for balance. Discover the personal impacts of leadership during crises, the unexpected joy of team diversity, and the crucial topic of founder burnout. We round off with customer satisfaction strategies that resonate with our human desire for connection.


-------- EPISODE CHAPTERS --------

(0:00:06) - The Inspirationg behind Wiztrust
(0:14:23) - International Expansion Challenges and Lessons Learned
(0:28:50) - Sales Dynamics and Mindful Business Growth
(0:38:23) - CEO's Balance and Growth
(0:49:23) - Success and Customer Satisfaction Hack

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