Episode 9: We Are For Good’s Keys to Successful Nonprofits

In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good.

They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one’s organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this area?

Later, they dive into the process of syndicating content, meaning spreading a message or an idea to multiple channels for different audiences. Sharing examples and tips from their success, Jon & Becky offer invaluable insights on how organizations can connect with their supporters through activation and harness the power of generosity in the current giving climate that we live in.

More topics include:

The pitfalls of only measuring giving against other metrics in an organization’s growth plan
How to engage dimensionally with your organization’s supporters
How the Barbie Movie is a good example of what not to do in terms of activation
And so much more!

Season One of The Responsive Nonprofit is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.