Скачать или смотреть Nike Air Max ‘17

metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Working as part of the in-house team at ManvsMachine, I was involved from early stages of the project all the way through to delivering the film and multiple stills. My role included design, r&d, animation and simulation across many shots. You can watch my development reel here: vimeo.com/193078963

Credits:
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig