Скачать или смотреть High Times For Edible Arrangements: A Deep Dive Into Their New Edibles Line

The company known for its festive fruit baskets just launched a new website for hemp-derived, THC-infused beverages and gummies. The Georgia-based company, which had $500 million in annual sales last year, launched Edibles.com this week, an e-commerce site that sells hemp-derived THC products made by some of the biggest brands in the marijuana industry, including Wana, Kiva and Cann. Edible Brands is not selling marijuana, which is federally illegal, but is focusing on THC products derived from hemp, marijuana’s less potent and federally legal cannabis cousin.

But these products are still strong enough to get customers stoned. “This is a really natural fit for us,” Edible Brands CEO Somia Farid Silber tells Forbes. “We're already called ‘edible’, right? We know that sometimes there’s even a little bit of an expectation from a customer for [cannabis] products.”

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